Shandong Shanglong Economic and Trade Co., Ltd. Launches New Official Website, Ushering in a New Chapter of Global Service

April 2026 — A leading enterprise deeply cultivated in the field of heavy-duty commercial vehicles and engineering machinery for nearly two decades, Shandong Shanglong Economic and Trade Co., Ltd. (hereinafter referred to as "Shanglong") officially announced today the full launch of its new multilingual foreign trade website. This upgrade marks not only a significant milestone in the company's digital strategy but also a key step in extending its global service network, aiming to provide more efficient, transparent, and professional online experiences for customers worldwide.

Since its establishment in 2006, Shanglong has focused on the international promotion and sales of the full range of Sinotruk products. With the collaborative efforts of a 300-person professional team, the company has built a comprehensive service system covering product customization, logistics distribution, and after-sales support. Currently, Shanglong's annual sales have exceeded 6,000 heavy trucks, 1,000 trailers, and 400 engineering machinery units. Its business footprint spans multiple emerging markets in Southeast Asia, Africa, and the Middle East, making it a core force in promoting the "going global" of China's high-end equipment manufacturing.

· Global Layout: From "Product Export" to "Service Localization"

Distinct from traditional traders, Shanglong adheres to a "localized operation" strategy. To date, the company has established branches in the Philippines, Djibouti, Ethiopia, Côte d'Ivoire, and Egypt, and built a 4S store system that meets Sinotruk's international standards. These overseas outlets not only serve sales functions but are also equipped with professional maintenance workshops, genuine spare parts warehouses, and certified technician teams. They provide one-stop services including vehicle debugging, regular maintenance, and emergency repairs, thoroughly solving the pain point of "easy to buy, hard to maintain" for overseas users.

Taking the Ethiopian market as an example, the customized heavy truck fleet provided by Shanglong for the supporting project of the Addis Ababa-Djibouti Railway achieved zero major failures for three consecutive years under extreme plateau conditions. Its responsive after-sales service has received high praise from the local government and enterprises. This dual-drive model of "Sales + Service" has become a core advantage for Shanglong in building competitive barriers in the global market.

· Professional Accumulation: 18 Years of Reputation Forging an Industry Benchmark

"We sell not just vehicles, but trustworthy long-term partnerships."

This philosophy is central to the company's approach. Since its inception, Shanglong has regarded "professionalism" and "integrity" as the lifelines of corporate development.

In terms of professionalism, relying on a deep understanding of Sinotruk's product lines, the company provides precise model recommendations based on road conditions, climate, and transport needs of different countries. For instance, the technical team optimizes engine intake systems for the hypoxic environment of the East African Plateau and reinforces electrical systems against moisture for the high-temperature, high-humidity climate of Southeast Asia. This "tailored to local conditions" capability ensures stable transport guarantees for clients even in complex scenarios.

Regarding reputation building, Shanglong insists on the principle of "transparent transactions and commitment fulfillment." From contract signing to vehicle delivery, every step is open for customer progress inquiries. For after-sales issues, the company promises a response within 24 hours and a solution within 72 hours. It is this adherence to promises that has allowed the company to maintain a zero customer churn rate during industry fluctuations, with a repurchase rate consistently above 65%.

· Digital Empowerment: Creating an "Online 4S Store" Experience

The newly launched website is a significant achievement of Shanglong's digital transformation. Adopting a responsive design, the site supports multiple languages including English, French, and Arabic, and innovatively integrates an "Online 4S Store" functional module:

· Intelligent Selection System: Customers can quickly get recommended models and configuration plans by inputting parameters such as cargo type, road condition level, and load requirements.

· Global Service Map: Displays the locations, contact details, and service scope of branches and 4S stores in real-time, facilitating nearby support.

· Case Database: Archives over 200 real project cases covering mining transportation, port logistics, infrastructure construction, and more, providing reference solutions.

· Online Inquiry Channel: Connects to the company's CRM system to ensure customer demands are routed to regional managers within 1 hour, significantly improving communication efficiency.

Additionally, the website features a "Reputation Witness" column, intuitively presenting Shanglong's strength and reputation through third-party inspection reports, customer video testimonials, and photos of overseas projects.

· Future Outlook: Deepening Global Links with Digital Infrastructure

With the in-depth implementation of the RCEP agreement and the continued advancement of the "Belt and Road" initiative, the overseas market for heavy-duty commercial vehicles is ushering in new growth opportunities. Shanglong plans to take the launch of the new website as an opportunity to further expand its overseas service network—planning to add two 4S stores in Tanzania and Pakistan within 2026, and initiating market research in South America. At the same time, the company will increase investment in digitization, exploring new technologies like AR car viewing and remote diagnostics to continuously optimize the online interaction experience for global customers.

"No matter where customers are in the world, they can feel the 'Shanglong Standard' of professionalism and warmth through our website," emphasized Tian Jingguo. "In the future, we will continue to take 'sharing Chinese manufacturing with the world' as our mission, contributing Chinese power to the global logistics transportation industry with more complete digital infrastructure and a deeper service network."

Visit the official website of Shandong Shanglong Economic and Trade Co., Ltd. today to start an efficient and reliable heavy equipment procurement journey.